Join the Team Shaping Bold Ideas
Job Title:
Content Creator & Social Media Marketing Specialist (English & Spanish-speaking)
Location:
Melbourne, VIC (Hybrid)
Employment Type:
Full-time or Contract
About Us
We’re the engine behind Gus Balbontin’s growing ecosystem — blending media, innovation, and strategy into one powerful platform.
At the heart of our work is a mission to challenge conventional thinking, amplify bold ideas, and support individuals and organisations ready to evolve. While our work is deeply rooted in Gus’ experience as a former Executive Director of Lonely Planet and globally recognised keynote speaker, it extends far beyond the stage.
Gus is actively shaping the future of business and innovation in Australia and beyond. He’s a General Partner at BluescopeX (Bluescope’s Corporate Venture Fund), Director at innovation consultancy Neu21, and a dedicated mentor and advisor within Melbourne’s startup ecosystem. His long-term ambition to reshape education through the Unrealistic Foundation is already underway, and with the launch of his upcoming book and several new ventures, this is a time of expansion and high-impact opportunity.
His message and work have reached leading organisations including Microsoft, American Express, Qantas, L’Oréal, Toyota, Telstra, Westpac, Mastercard, and Tourism Australia, among many others, reflecting a diverse and trusted global presence.
We’re building a team to match that ambition, starting with a Content Creator & Social Media Marketing Specialist who can see opportunities others miss, create demand across cultures, and help turn big ideas into global movements.
About the Role
This is a hands-on and high-impact role that blends creative execution with strategic marketing, ideal for someone who can shape ideas visually and verbally, and bring them to life across digital channels. You’ll work closely with Gus and the leadership team to lead content creation and campaign delivery across a growing ecosystem, playing a central role in building audience engagement, brand presence, and demand for ventures in innovation, public speaking, media, and education. A key focus will be the launch and promotion of Gus’ upcoming book, supported by content strategies that spark interest, build momentum, and keep the audience engaged over time. You’ll be responsible for developing high-impact content, videos, posts, emails, and digital experiences, that not only reach the right audiences but resonate deeply and consistently.
To succeed in this role, you’ll need creative flair, digital smarts, and a commercial mindset, with the ability to identify opportunities, build campaigns that move people, and generate results across both English and Spanish-speaking markets. From concept development to analysis and optimisation, this role is suited to someone who can think strategically and execute fast.
Key Responsibilities
Plan, develop, and execute integrated marketing and advertising campaigns aligned with business objectives and brand positioning
Support the launch of new projects and ventures, including Gus' upcoming book release and the Unrealistic Foundation initiative
Conduct and commission market research to identify opportunities across different markets (with a strong lens on Australia, Latin America and Spanish-speaking audiences)
Provide strategic advice to leadership on audience engagement, content opportunities, product-market fit, and brand growth
Coordinate production and execution of creative campaigns,from copywriting and digital assets to video scripting and media placement
Lead and manage the content calendar across social platforms, newsletters, and website, ensuring consistent voice, messaging, and timing
Analyse campaign performance data (Google Analytics, Meta, LinkedIn, etc.) and generate regular insights to improve ROI
Recommend optimisations to improve content visibility and engagement
Collaborate with partners, creators, and media teams to deliver campaigns on time and within budget
Advise on marketing mix and support the development of strategic partnerships
Understand the public speaking, innovation, and startup sectors and tailor messaging and strategy accordingly
Identify culturally relevant trends and moments in both English and Spanish-speaking markets to capitalise on
You’ll Bring
3–5+ years experience in Marketing, Digital Media, or Communications
Native or fluent Spanish and English speaker (essential)
Strong understanding of the Australian market and cultural nuances of Spanish-speaking regions
Hands-on experience managing social media, email marketing, performance campaigns, and content production
Creative and strategic mindset with the ability to work autonomously and deliver under pressure
Proficiency in marketing tools like Canva, Google Suite, Meta Business Manager, HubSpot, Notion, Adobe Creative Suite, Beehiiv, Social Media Schedulers.
Strong communication and storytelling skills, both visual and written
A proactive, strategic mindset with a love for creating content that moves people
Bonus points if you’ve worked in public speaking, education, content creation, or the innovation/startup ecosystem.
Why Join Us
Work directly with a respected global speaker and startup advisor with a strong reputation across industries
Lead campaigns with purpose, autonomy, and global impact
Be part of a growing brand with ambitious plans across media, education, and innovation
Shape your role and make it your own in a fast-moving, entrepreneurial environment
Gain exposure to world-class clients and forward-thinking industries
Flexible work structure with hybrid options
How to apply
If this sounds like the perfect fit for you, we’d love to hear from you.
Please email your application (including your CV, portfolio, and a brief introduction) to:
applications@gusbalbontincareers.com
Be sure to highlight any relevant experience in content creation, bilingual campaigns, and strategic marketing across digital platforms.
We’re reviewing applications on a rolling basis — don’t wait to reach out.